⚡ AI Search Visibility & Product Marketing
Natalia Pavlovicova
AEO & SEO Specialist · B2B Tech GTM Strategist · €1M+ Pipeline Builder · AI & Workflow Automation Expert
Track Record
8 years of building marketing engines from scratch
Founder & AI Marketing Consultant
Mar 2026 — PresentThe Obvious Story · Amsterdam
- Designed and deployed semi-autonomous AI content intelligence systems for high-growth B2B tech scale-ups
- Mined sales call archives and market data to turn verbatim buyer language into high-converting content briefs
- Built custom tracking infrastructure to measure brand visibility and citations across ChatGPT, Perplexity, and Google AI Overviews
- Delivered scalable frameworks handed off cleanly for 100% internal team ownership and cross-product expansion
Marketing Manager (First Marketing Hire)
Sep 2024 — Mar 2026Coolset · Amsterdam
- Built the marketing function from ground up: company positioning, content systems, marketing operations and automations
- Led two major repositioning cycles maintaining brand coherence throughout
- Built AI content workflow reducing article production time by 70%
- Planned and executed GTM launches for 6 products across 3 customer segments
Product Marketing Manager
Jan 2024 — Sep 2024Road (E-Flux) · Amsterdam
- Led market research into B2B customer segments across Germany, UK and Benelux
- Developed value propositions and GTM launch strategies for new product features
Senior Product Marketing Specialist
Aug 2022 — Jan 2024EVBox · Amsterdam
- Led global product launch — key revenue driver within EVBox's AC charging portfolio
- Coordinated cross-functional GTM execution across product, marketing, and sales globally
Business Marketing Manager
Apr 2020 — Jul 2022Gamgee · Amsterdam
- Grew B2B lead generation by 300% and expanded brand awareness across EMEA and Africa
Business Growth Manager
Feb 2017 — Feb 2020YUNGO · Prague
- Expanded business to five European countries and €10M in revenue in under two years
Core Principles
Why work with me
Customer verbatim is king
The exact words your buyers use, whether from sales calls, reviews, or support conversations, should shape your entire content strategy.
Build systems, not static docs
Marketing should be an autonomous, repeatable system your internal team can easily own and scale.
Track AI footprints early
If you aren't measuring your visibility inside AI platforms today, you're giving away category authority to faster-moving competitors.
Your product deserves more market than it's getting
I work with a small number of companies at a time. If you think we should talk, I'd like to hear about what you're building.
Testimonials
What colleagues and clients say
"Natalia is one of the most knowledgeable people I've worked with on SEO and AI visibility, particularly in sustainability, combining deep sector expertise with a highly organised and focused approach. Within weeks, we've already seen inbound traffic and first qualified leads."
Harish Pesala
CEO at SmartResilience
"Natalia is very good at turning complex sustainability and compliance topics into clear messaging for the right audience. A supportive leader who gives people trust to own their work."
Josephine Millen
Sustainability Research and Content Intern at Coolset
"She helped me understand how to align sustainability content with marketing goals, and taught me how to turn complex ideas into clear, actionable insights."
María Maeso Domínguez del Río
Project Manager | Sustainability & Internationalization
"A brilliant professional eager to dive into any challenge from day one. Her insights helped the global marketing team step up their performance. A true team player."
Carine Engbers
Growth Marketing Manager
"Natalia gets things done efficiently with clear focus on the end objective and great stakeholder management. She played a pivotal role in bringing EVBox Liviqo to market."
Collin van Banning
Director R&D @ Dutch Lighting Innovations
"A remarkable strategist who excels at planning and executing marketing programs that result in profitable growth. She quickly grasps complex ideas and makes them simple."
Gabriela Kusters
Head of Global Marketing & Events
Certifications & Courses