⚡ AI Search Visibility & Product Marketing

    Natalia Pavlovicova

    AEO & SEO Specialist · B2B Tech GTM Strategist · €1M+ Pipeline Builder · AI & Workflow Automation Expert

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    Track Record

    8 years of building marketing engines from scratch

    Founder & AI Marketing Consultant

    Mar 2026 — Present

    The Obvious Story · Amsterdam

    • Built and ran end-to-end content operations for B2B tech scale-ups, from buyer research through to published page, each handed over for 100% internal team ownership
    • Made SEO and AEO one workstream instead of two, so a single page earns Google rankings and citations in ChatGPT, Perplexity and Google AI Overviews
    • Turned sales call archives and market data into briefs written in verbatim buyer language, replacing keyword-first guesswork
    • Built custom intelligence and performance dashboards that turned real user insights into content ideas and tracked how they performed across Google and LLMs

    Marketing Manager (First Marketing Hire)

    Sep 2024 — Mar 2026

    Coolset · Amsterdam

    • Grew organic search traffic 30% and inbound leads 200% in 12 months by making SEO and AEO alignment the standard every page was built to
    • Cut article production time 70% by automating content production with Claude, without losing editorial quality
    • Built the marketing function from zero as the first marketing hire, covering positioning, demand and marketing operations
    • Owned every piece of content the company published, from strategy and research through to final edit
    • Led two repositioning cycles and launched 6 products across 3 customer segments while holding brand coherence

    Product Marketing Manager

    Jan 2024 — Sep 2024

    Road (E-Flux) · Amsterdam

    • Led market research into B2B customer segments across Germany, UK and Benelux
    • Developed value propositions and GTM launch strategies for new product features

    Senior Product Marketing Specialist

    Aug 2022 — Jan 2024

    EVBox · Amsterdam

    • Led global product launch — key revenue driver within EVBox's AC charging portfolio
    • Coordinated cross-functional GTM execution across product, marketing, and sales globally

    Business Marketing Manager

    Apr 2020 — Jul 2022

    Gamgee · Amsterdam

    • Grew B2B lead generation by 300% and expanded brand awareness across EMEA and Africa

    Business Growth Manager

    Feb 2017 — Feb 2020

    YUNGO · Prague

    • Expanded business to five European countries and €10M in revenue in under two years
    Coolset
    EVBox
    Power2Create
    Road
    YUNGO

    Core Principles

    Why work with me

    Customer verbatim is king

    The exact words your buyers use, whether from sales calls, reviews, or support conversations, should shape your entire content strategy.

    Build systems, not static docs

    Marketing should be an autonomous, repeatable system your internal team can easily own and scale.

    Track AI footprints early

    If you aren't measuring your visibility inside AI platforms today, you're giving away category authority to faster-moving competitors.

    Testimonials

    What colleagues and clients say

    "Natalia is one of the most knowledgeable people I've worked with on SEO and AI visibility, particularly in sustainability, combining deep sector expertise with a highly organised and focused approach. Within weeks, we've already seen inbound traffic and first qualified leads."

    Harish Pesala

    CEO at SmartResilience

    "By tracking buyer questions and answering them in the customer's exact words, Natalia's AI content system builds the early authority we need to reach prospects first and outmaneuver competitors. Her AI build took our marketing and our AI understanding to new heights."

    Mehak Chowdhary

    Head of Marketing at TestGorilla

    "Working with Natalia was smooth, efficient and refreshingly hands-off for us: she built the system carefully incorporating stakeholder feedback, gave data-driven insights on what to publish, and kept it current as our market moved."

    Estee Chaikin

    Head of Brand Engineering at TestGorilla

    "Natalia is very good at turning complex sustainability and compliance topics into clear messaging for the right audience. A supportive leader who gives people trust to own their work."

    Josephine Millen

    Sustainability Research and Content Intern at Coolset

    "She helped me understand how to align sustainability content with marketing goals, and taught me how to turn complex ideas into clear, actionable insights."

    María Maeso Domínguez del Río

    Project Manager | Sustainability & Internationalization

    "A brilliant professional eager to dive into any challenge from day one. Her insights helped the global marketing team step up their performance. A true team player."

    Carine Engbers

    Growth Marketing Manager

    "Natalia gets things done efficiently with clear focus on the end objective and great stakeholder management. She played a pivotal role in bringing EVBox Liviqo to market."

    Collin van Banning

    Director R&D @ Dutch Lighting Innovations

    "At EVBox, Natalia helped push the whole company toward customer-first thinking. Her curiosity and creativity are contagious: she's always finding new ways to market products, and new formats or tools to bring an idea to life."

    Martina Havrlent

    Fractional Product Marketing Lead, ex Marketing Director at EVBox

    "A remarkable strategist who excels at planning and executing marketing programs that result in profitable growth. She quickly grasps complex ideas and makes them simple."

    Gabriela Kusters

    Head of Global Marketing & Events

    Certifications & Courses

    AI Product Strategy — Reforge (2025)
    Product Marketing Strategy — Reforge (2024)
    Growth Series — Reforge (2022)
    Digital Marketing — HubSpot (2022)
    Google Ads — Google (2022)

    Your product deserves more market than it's getting

    I work with a small number of companies at a time. If you think we should talk, I'd like to hear about what you're building.